Hello, Michelle here!
The B2B SaaS marketing foundation gal.
As a full-stack marketer, I spent years working alongside teams that were laser-focused on KPIs and deadlines but had little headspace for big-picture thinking.
As a strategist and doer with experience in content marketing, demand generation, account-based marketing, and paid acquisition, I know the power a holistic marketing approach has in increasing qualified leads and improving efficiency across key marketing functions.
An integrated marketing foundation not only aligns all activity within the department but also equips B2B SaaS marketing leaders with the confidence to rise as strategic partners for the business and advocate for the direct value marketing brings to high-level objectives.
After driving growth as part of global marketing teams over the years, I aim to help other leaders achieve a sense of calm by replacing complexities with clear and accessible B2B SaaS marketing foundations.
My Marketing Approach
It’s the North Star on how I treat all my projects. You’re not just working with “another marketing strategist” but a full-stack marketer who is invested in your product and company’s success.
Accepting 1 client for Q3. Will that be you?
Lead with Value
A value-driven customer journey brings ease to a process that can often be convoluted, messy, or even frustrating. A holistic marketing approach for the buyer journey is designed to give your customers the clarity to make a well-informed decision and light the path to ‘yes’.
Trade Frenzy for Focus
Isn’t it always better to do a few things well than to do everything haphazardly?
My philosophy is rooted in a highly focused approach to the channels that your target buyers are actually on and engaging with. Together, we combine strategy and resourcefulness to bring clarity to your marketing efforts and maximize ROI.
Work in Harmony
A marketing engine that provides growth is important, but without a business that can support that kind of growth, marketing can’t function as effectively as it could.
Your marketing foundations will reflect what your team can handle given your product and infrastructure. A realistic marketing approach leads to realistic customer expectations—and a reputation for a brand that fulfills its promises.