Launch Your Content Marketing Engine in 5 Weeks (or less)!

Content Marketing Essentials is designed to boost your content effectiveness and contribute to revenue growth 📈

A solid content marketing engine is essential.

 

It’s the heart and soul of high-growth B2B SaaS content teams that thoughtfully strategize, manage, execute, distribute, and optimize content assets.

It’s how smart Head of Marketing/Head of Content/Content Managers convert prospects to MQLs and close deals with Sales at a rapid pace.

That’s why I’ve developed Content Marketing Essentials.

A compendium that’s packed with resources, guides, frameworks, processes, tools, and templates, all streamlined into a logical flow. It’s your secret sauce in setting up and operationalizing a well-oiled content marketing engine.

See for yourself ⬇️

Content Marketing Essentials in action!

What Can You Expect?

 

1

Thoughtfully Designed User Interface and Walkthrough

🍵 User-friendly Notion dashboard will help you spend less time figuring out how to use it and more time digging into the resources

🍵 Thorough yet quick walkthrough videos (~1 to 3 mins) sprinkled throughout each Notion page will empower you to take the lead

🍵 All the resources you’ll ever need to have for content marketing is all in one place and you’ll have lifetime access!

2

Quickly Establish Your Content Foundation

✏️ Leverage the guides and frameworks to develop content assets that are unique to your product and business

✏️ Use the prompting questions, tips, processes, QA checklists to streamline your content production and distribution

✏️ Launch your content engine with the rest of the resources available within the Notion dashboard, just one purchase click away!

3

Seamlessly Embed Templates into Existing Workflows

💻 Gain immediate access to downloadable templates that have been intentionally designed to help you work better with various marketing functions

💻 Adapt from the flexible templates, embed them into your branded assets, and make them your own

💻 SEO and content marketing practices have been thoroughly infused throughout all templates so you’ll always produce top-quality content that’s optimized!

Screenshot of Content Strategy module in Content Marketing Essentials
 
 

What’s Included?

All product modules include thorough guides, actionable frameworks, and ready-to-use processes. Templates are available for immediate download and directly embed into your existing workflows.

  • Content Repository & Content Audit: One place for you to manage and see all your content assets. Content audit template includes prioritization framework to help you identify quick optimization wins.

    Content Strategy: 12-page in-depth guide with JTBD frameworks, prompting questions, tips, and ideas to solidify your strategy in hours not weeks. Template included.

    Voice & Tone Style Guide: 4-page guide with a preparation exercise, comprehensive framework that covers various content channels, and inspirational examples. Template included.

    Production & Distribution: 10-page guide that fully covers the production and distribution process across various content channels (ex. blogs, website, emails, social, case studies). QA checklists and template included.

    Content Calendar: One place for you to view your existing and upcoming content assets. Monthly, quarterly, and annual views are available. Content idea hub included.

  • Website Foundation: Guide that includes setting up your website content for conversions, creating web pages, and measuring what matters. Core web page framework template included.

    Blog Foundation: Guide that includes setting up your blog content for conversions, creating blog posts, and measuring meaningful KPIs. Content journey map and blog post framework template included.

    Organic Social Foundation: Guide that helps you set up, ideate, and optimize your LinkedIn, Twitter, and Facebook content for success. Social content plan and profile optimization template included.

    Email Marketing Foundation: Guide that helps you set up, create, and effectively measure both your drip and nurture email streams. Email tracker and email copy framework template included.

    Case Studies Foundation: Guide that helps you curate, prepare, create, promote, distribute, and measure your case studies. Case study tracker and landing page framework template included.

  • Key Channel Metrics: Comprehensive deck that covers metrics that matter across various content channels. Channel metrics deck template included.

    Reporting Framework: Thorough reporting decks for monthly, quarterly, and annual meetings. Ready to use templates that can be embedded into your branded decks.

    Content Tech Stack: Full list of content tech tools that include pricing as a reference guide. Content tech stack tracker template is also included.

  • Content Team Structure - An overview deck for content team structure and management. Template available.

    1:1s - A thorough 1:1 framework for both the managers and direct reports. Includes growth plan and initial 1:1 meeting guidelines. 1:1 template and career development tracker template included.

    User Manuals - A complete user manual framework each person on the content can use. Template included.

    Core Meetings - Comprehensive deck for different types of content meetings - team-wide, planning, and company-wide. Ready-to-use deck template included.

 
 
 

Affordable Pricing*

*when compared to consultants/agencies (starts at $5-10K+ per month), marketing courses (avg. of $3K+ each), subscription-based marketing Slack communities (avg. annual rate of $5K)*

No money-sucking subscriptions. 🙅🏻‍♀️

One price. Lifetime access. 🎉

 

Starter

$888 CAD $1455 CAD

(~$695 USD or €620)

🏮2 free 30-mins advisory calls (valued at $650 CAD)

🏮 Full access to Content Channel Foundations in Notion dashboard

🏮 5 comprehensive and actionable guides (website, blog, organic social, emails, case studies)

🏮 5 functional and thorough templates ready to embed into your workflows (webpage framework, content journey map, blog post framework, social content plan, social profile optimization, email tracker, email copy framework, case study tracker, and case study landing page framework)

🏮 5 walk-through videos

🏮 Lifetime access to new updates and resources in Content Channel Foundations

🏮 Intentionally designed the resources to help you work seamlessly with other marketing functions and business units

Advanced

$2888 CAD $4950 CAD

(~$2270 USD or €2025)

🧨 Full access to entire Notion dashboard (Content Fundamentals, Content Channel Foundations, Metrics & Reporting, Content A-Teams)

🧨 17 comprehensive and actionable guides

🧨 18 functional and thorough templates ready to embed into your workflows

🧨 17 walk-through videos

🧨 Lifetime access to new updates and resources for the entire Notion dashboard

🧨 Intentionally designed the resources to help you work seamlessly with other marketing functions and business units

🧨 30-mins advisory calls (available as add-ons)

Product FAQs

 

What’s the product format?

Once the payment is successful, you’ll receive an email in 24 hours from Notion that prompts you to create an account (it’s free!).

You’ll be able to access the Notion dashboard and there’s a walkthrough video that shows you around. All the valuable content — guides, frameworks, processes, and templates are hosted by Google Docs and Sheets.

This is intentionally designed so the resources can be easily embedded into your existing workflows.

How is it possible to build a content marketing engine in 5 weeks?

Most of the modules are there to guide you through building various components of a content marketing engine. If you already have some pieces in place, you won’t need to spend a long time going through all the modules. Sometimes it would just be enhancing what you have or showing you a different framework that you can use in the future.

If you are planning to go through all the modules though, the recommendation is to set aside ~1 hour per day for 5 weeks to implement them. But if you work pretty quickly, you might even finish building your content marketing engine in a month!

When does product access expire?

As long as I’m alive and still running my business, you’ll have lifetime access to the content. It’ll be continuously updated with new info and resources!

General FAQs

  • Head of Marketing: You have no time to establish a strong content marketing foundation. With the Content Marketing Essentials, you’ll be able to quickly hire and onboard content specialists who can use the product to create a solid content engine and push relevant content out in the market at a rapid pace.

    Head of Content: You might have your own frameworks from the past but it’s not comprehensive enough to establish a solid content marketing engine, yet. With the Content Marketing Essentials, you’ll be able to quickly establish a strong foundation that works and embed them into your current workflows. In the long run, you’ll be impressing the stakeholders with the tight ship you’re running and better align with the rest of the organization.

    Content Marketing Managers: With the Content Marketing Essentials, you’ll be able to quickly set up shop no matter where you end up. The continuous updates and lifetime access to the product ensures that you’ll always be on top of what’s new in the content marketing world.

  • Time Saved: Stop spending hours on Google, courses, online communities, videos, and podcasts just to cobble up something that may or may not be useful.

    Worthwhile Investment: Courses, online communities, consultants, and agencies can easily bring up your costs on a monthly basis. This will be an affordable, one-time purchase with lifetime access. Can you think of a better deal than that?

    Resources Compiled: This product is truly a comprehensive one-stop-shop that’s also thoughtfully designed so everything you do is in alignment with various marketing functions.

    Impress Stakeholders: Whether it’s improving productivity or setting up shop at a new company, Content Marketing Essentials can help you ramp up from 0-100 in less than 5 weeks. That’s practically unheard of. Until now. 😎

  • Get the 3-step framework here to successfully expense it to your company.

    💡 Tip: Expense it under your marketing resources or professional development budget. Or a mix of both!

  • Click on this link to get to the checkout page. Once the payment is successful, you can expect an email from Notion within 24 hours. You’ll be able to create a free account and gain immediate access.

  • Even though this will be a self-serve product, I’d be more than happy to personally guide you through it or work through some components with you.

    You’ll be able to book advisory calls with me. Link to be shared later.

  • The product is delivered electronically and can be accessed at any time. In terms of the information within the product, it will be more NA/EMEA-focused. But if you’re able to capture the essence of each module, this should be region-agnostic.

    There will be some cultural nuances and/or reminders included so you can keep them top of mind.

  • Because you’ll be gaining immediate access to the Notion dashboard, guides, frameworks, processes, and templates, there won’t be refunds.

    If you’re still unsure, I recommend you to check out the free no-fluff B2B SaaS Marketing Resource Library (which has been getting rave reviews!!) for now.

    See you on the other side soon 😊

  • DM me on LinkedIn, happy to chat!