1 - Set the Stage

Share with the appropriate stakeholder that you’re interested in Content Marketing Essentials. Solidify your interest at your next 1:1 or stakeholder meeting.

2 - Email the Details

Adapt the following email template and press “send”:

Subject Line: [Request] Marketing Resource Expense

Hi -insert their name-,

Found this great marketing resource that’s going to launch our inbound strategy with a solid content marketing engine in 5 weeks or less.

It’s going to save us a lot of time and resources vs. DIY from scratch. We can use the newfound time to focus more on our rev-gen activities.

They have a solid promo right now: $888 CAD for the Starter version and $2888 CAD for the Advanced version. Ends on Feb 18 though. We should move quickly.

Let me know if good to expense?

3 - Seal the Deal

Follow-up in a few days if haven’t heard back, adapt this email template if needed:

Subject Line: Re: [Request] Marketing Resource Expense

Hi -insert their name-,

Thoughts on the Content Marketing Essentials?

Still feel strongly that it’ll help us quickly build our content marketing engine and de-risk our investment decisions for content.

Are we good to move forward and expense this under our marketing resource budget or professional development budget?

Also, the promo is ending on Feb 18 so we should secure this great deal before it’s gone.

P.S. I’m here for You

I’m here to answer any other questions you may have and help you get the support you need to make the case.