Let your online presence match the quality of care that you already give.
Whether you're a solo practitioner or run a multi-provider clinic, we'll start with what's actually holding your digital presence back. One social channel at a time.
It's personal.
Before building my own consulting practice, I spent years in tech marketing, learning how to build trust for companies with long sales cycles and how to shorten that cycle through genuine marketing that demonstrates we understand their root problems. Health and wellness practitioners and clinics are in the same position: you're asking someone to trust you with their body and that trust is earned either through referrals and word-of-mouth, or online before anyone ever books with you.
I've watched brilliant practitioners undersell themselves because they were trained to be excellent at patient care, not at building a strong LinkedIn profile, Instagram presence, or Substack articles. And I've watched clinics with holistic healing modalities lose business to others with a more modern, keyword-optimized, glitzy digital presence.
That's the gap I close. Because when more talented practitioners and clinics become visible online, more people get the actual healing they need. And that builds a stronger, healthier community, empowered to keep contributing positively to the world around them.
I'm not just another "business and marketing consultant", this work is personal. I grew up in Taiwan, exposed to both Traditional Chinese Medicine and Western medicine side by side, so holistic health was never a "trend" to me. It was simply how healing worked: mind, body, and spirit, all connected.
The practitioners I resonated with would learn about my lifestyle, what I was eating, how I was sleeping, how I was feeling, and what my body was already telling them before they suggested a solution. That's the lens I bring to my marketing consulting practice: I listen deeply and holistically before I prescribe.
You didn't get into healing work to make a small impact.
You are exceptional in client sessions and the first impression of your digital presence should match your quality of care. I help close that gap first by optimizing your LinkedIn, Instagram, or Substack presence. Then we co-create an authentic content strategy that's sustainable for you to maintain even during busy seasons. And if you're ready to be found online and get opportunities beyond 1:1 sessions like speaking invitations, brand partnerships, media features, or whatever you're dreaming of, your digital presence needs to match your ambitions. Or if you're looking to take back your control of the online narrative and build your credibility, it's time to position your social media profiles in a way that benefits you.
Who it's for: independent health and wellness practitioners who manage their own marketing and want their online presence to open doors beyond the treatment room, not just fill the next available slot.
What you can expect to shift after working with me
A social media profile that reads like a formal resume and experience dump
↓A social media profile that exudes credibility, personality, and trustworthiness
Posting inconsistently, unsure what to say, or too busy to create
↓A content strategy that matches your natural voice and is easy to sustain
Relying mostly on word-of-mouth and insurance directories
↓A credible digital presence that attracts aligned clients
Every channel saying something slightly different
↓One clear voice across LinkedIn, Instagram, and/or Substack
The offer
Choose a single platform or bring them together with a content strategy that ties them into one coherent digital presence.
LinkedIn Optimization
Positions you for corporate wellness partnerships, business opportunities, and being found by the people vetting you before their first appointment. You'll receive an optimization report before our 1:1 session that includes suggestions for your banner image, LinkedIn headline, About section, Featured section, Experience sections, and more along with preliminary content topics.
Instagram Optimization
For the browsing client skimming your bio, highlights, and Instagram grid to decide if you're their next practitioner. You'll receive an optimization report before our 1:1 session that includes suggestions for your headline, bio, link-in-bio, highlights, pinned posts, Instagram grid direction, and preliminary content topics.
Substack Optimization
For practitioners ready to build a direct, long-form relationship with their audience. You'll receive an optimization report before our 1:1 session that includes suggestions for your backend settings, publication positioning, design layout, and preliminary content topics.
The Full Presence
All three platforms with one core content strategy underneath so every channel sounds like your authentic self.
Prefer a group setting? I also run virtual workshops for small groups of practitioners. They happen once 5 or more join so bring your practitioner friends and let's give your social media profiles a glow up!
See workshop datesYou have the practitioners, the space, and the unique offerings. Now is the time to build your brand and attract aligned clients to experience it all.
For multi-practitioner clinics and wellness studios that believe in a holistic approach to healing and want to make a greater impact within their local community and beyond.
Your practitioners are responsible for their own personal brand and that's the nature of the working relationship. But your clinic's own digital presence, the one that brings new clients through the door and keeps good practitioners from leaving, is yours to build. That's where I come in. You want a consistent, credible presence across every social media channel that showcases what makes your clinic different and not just five different versions of "we care about your health and wellbeing."
Who it's for: modern clinics that want their own Instagram, LinkedIn, and search visibility working as hard as their front desk does and that want to give good practitioners a solid reason to stay.
What you can expect to shift after working with me
Social media accounts that are just an afterthought
↓Social media channels that's actually bringing clients in
Relying on word-of-mouth referrals alone
↓A holistic marketing strategy that converts searchers into bookings
Losing good practitioners to clinics with a stronger digital presence
↓Being the clinic practitioners want to be associated with
Every practitioner doing their own thing
↓A shared spotlight system that grows the clinic's reach and each practitioner's visibility
The offer
Clinic Digital Presence
Instagram, LinkedIn, and Google Business Profile optimization and content strategy built around the clinic as a whole brand.
Local Visibility
A holistic marketing strategy that uses events as a key component in expanding local community awareness.
Practitioner Spotlight System
A recurring content structure that features each practitioner on the clinic's own channels, growing the clinic's audience while doubling as a retention perk.
Custom Engagements
For multi-location clinics or larger teams.
Let's talk about your clinic
A short call to see where your digital presence is holding you back.
"A good, honest doctor will support you in your healing and help you get better. I don't want more of your money when only a few sessions will be enough."
My TCM doctor told me that and it's stayed with me ever since. I'm grateful I've surrounded myself with genuine, honest practitioners who wanted to see me heal and go live my life. And I know there are many more of you out there who share the same values and are brilliant at what you do.
So I'm not your typical business and marketing consultant. I'm offering what you see here because I genuinely want you to shine and to heal the people you're meant to heal in this lifetime.
My bigger vision is to build an ecosystem where vetted health and wellness practitioners get exposure, not just to potential patients, but to corporations, so you can share your healing modality through unique offerings for their corporate wellness programming. That expands your impact and introduces people in corporate settings to healing modalities they didn't know existed. Together, we build a healthier society empowered to do what we're each here to do.
What people say after
working together
Frequently asked questions
Can't I just use AI to do this for me?
You could and I'd encourage using it as a tool. But AI struggles in two places that matter here.
First, it doesn't know the current state of fast-moving things. The output of free AI tools are only as good as the prompts it gets. So AI often can't handle things that are overly complex, nuanced, and fast-changing. Social platforms work the same way: algorithms, features, and best practices shift constantly. You are also a multi-dimensional human being.
Second, AI mostly knows the famous business gurus and experts. If you practice something less conventional, like a specific modality or a blended approach you've developed yourself, it can tell you what that modality is, but it can't get you the way a human can. My background is in tech marketing and I've worked with solopreneurs throughout my own entrepreneurial journey. In our session, I take the time to get to know your practice and the human behind it, more than AI can in the same amount of time.
Can't I just buy an online course and follow along?
You could. But how many courses are sitting on your digital shelf collecting dust right now? Busy practitioners rarely have the time or energy to turn a course into action. In our session, the work gets done before and during our time together, so you leave with a social media profile that has a solid foundation.
I'm too busy and posting feels overwhelming. Is this still for me?
That's exactly who this is for. The session is 60 minutes and the content strategy is built around your natural voice and your real capacity, so it's something you can sustain with ease. You don't need to be everywhere or post daily. Start with one platform.
Can you guarantee more clients, followers, or business opportunities?
I can't promise specific numbers and I'd be wary of anyone who does. What I can promise is that the people already researching you will see a profile that matches the quality of care you actually provide.
What's the difference between a 1:1 session and a workshop?
The 1:1 session is personalized to your profile, your modality, and your goals. The workshop is a more general, non-personalized format for a small group of practitioners, and it runs once 5 or more people sign up. Bring your practitioner friends and let's help your social media accounts get the glow up they deserve!
I'm a regulated health professional. Will the copy follow my college's advertising rules?
I won't be writing your copy for you instead I'll be your strategist and informing you of potential content topics you could consider talking about and sharing online. But it is up to you to stay aligned with your association's advertising and social media guidelines.
What if I need to reschedule or cancel?
All 1:1 consulting sessions are non-refundable so please make sure you're able to attend prior to booking. I also understand life happens so if you need to reschedule, you are allowed one rescheduling opportunity. If you aren't able to attend the new meeting time then you will have to book a new appointment and pay the consulting fee again.
Are you a health practitioner yourself?
No. I'm a marketing consultant with 10+ years of tech marketing experience and I grew up in Taiwan around both Traditional Chinese Medicine and Western medicine, so holistic health has always been part of how I see the world. My job is to translate what you already do brilliantly into an optimized digital presence people can find and trust.
Build a steady and consistent client base with a credible digital presence.
Once your social media channels reflect the full depth of what you can truly offer then you've successfully built an online presence that naturally attracts aligned clients.