[Ongoing] The Journey Ahead

Hello world!

Thanks for stopping by and following along this journey where I hope it leads to living a more holistic, healthy, and calm life while I design my career around it. I’m still figuring out how to best share news on here but you can expect sporadic updates for now. Open to suggestions and feedback!

I’ll still share snippets on my LinkedIn and point you back here so you don’t have to keep checking every day. Although, no one is stopping you and I appreciate the daily traffic 😊

KJMH Digital (Marketing Strategy Business) 

July 16, 2021

Food for Thought: When people ask me how I’m going to grow and scale this business, my first thought is why is that the default? It seems as though there’s only one way to be considered a success. When I finished Company of One by Paul Jarvis, it confirmed to me that there’s a different way of doing business—one where you don’t have to 10x growth because that’s what your leaders want/the business gurus are saying. You can build a business that suits the lifestyle you desire.

Current Challenge: Niching down (even more)! My homepage outlines my ICP and niche but the feedback has been it’s still too broad. Will continue to monitor market feedback to see which verticals make more sense to niche into.

What’s Next: I’ve started publishing my content this week and I’ll have an update to see how my content strategy plays out. Also, I’m planning on putting up a resource section on my site in the coming weeks. Can’t wait to share frameworks and templates with you all that have helped marketing teams move forward smoothly. 

Key highlights from Company of One by Paul Jarvis:

“Everything in this book derives from my belief that all companies, of every size, should be “lifestyle” businesses, not trapped in the paradigm of how “real” businesses operate. In fact, every business, theoretically, is a lifestyle business, in that each represents your choice of how you want to live. [...] And if you work in a company where enough profit is acceptable, then your lifestyle can be optimized for more than just growing profit.” 

“There’s only one rule for being a company of one: stay attentive to those opportunities that require growth and question them before taking them.”

Sept 2, 2021

Food for Thought:

Current Challenge:

What’s Next:  

Minimalist Tech Stack

General 

• Google Suite

• Zoom

• Flow Club

KJMH Digital

• Squarespace

• Calendly