Blog, Ebook, and Webinars
“Michelle is well-versed in demand-gen and content marketing tactics and was instrumental in helping us create compelling content (e.g. blogs, ebooks), email promotional copy, and landing page copy to drive lead-generation campaigns at Calm Business. She did a great job conducting a blog/SEO audit and helped us revamp our overall blog strategy to drive organic traffic. Michelle also helped manage and execute the end-to-end ebook development process for our Mental Health Literacy Ebook and related mini guides from researching the topic and copywriting to managing the design process and working with our designer. Michelle is easy to work with, reliable, and a good communicator who always meets her deadlines. She also is well-versed in using marketing tools like Asana, WordPress, Hootsuite, etc. Michelle was a pleasure to work with and I definitely recommend her as a freelance contractor to support content marketing & demand-gen activities. ”
— Jennifer Juo, Former Director of Content, Calm Business
Blog | Copywriting & SEO Optimization
End-to-end copywriting service for the blog—from topic research and drafting to optimizing for SEO and copy for social posts as part of content distribution.
Blog and SEO audit which helped with the historical optimization process and defining the overall strategy for the blog to increase organic traffic.
Created templates and process documents to increase blog production
E-books | Copywriting & Demand Generation
End-to-end copywriting service for e-books—from topic research and drafting to working on the e-book design with the in-house designer.
Drafted copy for email marketing and social media plus provided strategic demand generation recommendations for e-book promotion.
Highlight: Turned around the first draft of the e-book within 24 hours so it doesn’t block any internal timelines.
Webinars | Copywriting & Demand Generation
Drafted copy for email marketing and social media promotion of the webinars
Provided strategic recommendations to enhance marketing engagement and increase sign-up rate
Created templates to improve the efficiency of time to market for emails and social posts