Website Refresh

“Michelle takes great pride in her work and plays an active voice in the project planning process. She is thorough with her clarifying questions & conducts her own research to ensure a strong understanding of each topic she is writing about. What I appreciate most about Michelle is her realistic assessment of what can be achieved within a given timeframe. As a full-stack marketer, Michelle is a one-stop shop for all our copywriting needs. Whether it's crafting a compelling social ad to attract new customers or developing a comprehensive resource guide to support existing ones, she consistently delivers. Whenever we have asked Michelle to support a new project, she takes the time to understand the requirements fully. She defines timelines that align with our overarching goals, all while ensuring a smooth integration with dependent tasks such as design or development.”

— Merlinda Xharda, Principal Strategy and Planning Manager, Calm Business

Copywriting & SEO Optimization

  • End-to-end copywriting services for the website refresh project—from copyediting, drafting new copy, optimizing each page for SEO to working with in-house designer on page layouts.

  • Created templates to improve the efficiency of time-to-market for the launch of the new website

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Testimonials | Calm Business - Blog, Webinars, Ebook

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