Customer Marketing
“Michelle is a very organized, thoughtful, skilled content marketer and copywriter who has supported our customer marketing initiatives, such as engagement materials and email communications. She has been invaluable in creating structures for complex copywriting projects to ensure on-time delivery and the best end result. Her ability to understand our goal and our brand allowed her to act as a strategic partner throughout the content creation process. Michelle has a unique ability to discover ways we can innovate so we deliver the most impactful resources for our customers.”
— Arianna Ross, Senior Customer Marketing Manager, Calm Business
Engagement Resources
End-to-end copywriting service for customer engagement resource guides—from researching topics, creating communication templates, to drafting promotional emails
Highlight: Collaborated with in-house marketing manager to transform PDF version to web version with the intention of capturing website traffic and making it easily accessible
Created templates to improve the time-to-market of these annual marketing resources to customers
Pathways
End-to-end copywriting service which includes topic research, drafting communication and promotional assets, and in-platform content
Created templates to improve time-to-market for these customer-oriented resources
Calm Workshops
Copyedited resource guides that are used in Calm Workshops which are exclusively for improving organizations’ overall well-being
Created a template to improve the efficiency in finalizing copy and sending it over to the in-house design team to accelerate the delivery of workshops